Goal-based Roadmap or GO Product Roadmap is a type of Product Roadmap that focuses on the goals and objectives that a Product Owner would like to achieve, rather than just the features that need to be worked on. These roadmaps are an effective way to align stakeholders and customers and guide the Scrum team. It helps to keep all information grouped and clearly explained. Goals determine a reason for every feature to exist. A goal can be stated in simple words such as “Increase user engagement” or “Make registration process faster.” By organizing the information around the goals, you will keep your roadmap high-level and make your strategy and vision easy to understand.
An example of a goal-based roadmap for a meal subscription service could include the following goals:
A meal subscription service wants to increase customer satisfaction by offering a wider variety of meal options.
Overall, a goal-based roadmap is a valuable tool that can help businesses and organizations to achieve their objectives. By breaking down large goals into smaller tasks, setting measurable objectives, and assigning responsibilities, a goal-based roadmap provides a clear and actionable plan for achieving success. Additionally, by regularly reviewing and updating the roadmap, businesses and organizations can adapt to changing circumstances and continue moving toward their goals.
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